Have you ever, or are currently working in the creative industry and go home after a long day feeling unfulfilled? Do you daydream of working on bigger and better projects on your own terms? These were some of the exact thoughts I had before I started what I now call Wellfed.
My name is Jon Sorrentino and around 2016 I started making cooking videos and photographing food in my kitchen apartment as a way to expand my skills as a designer. At the time I had been working a job that many would have considered a dream, when in reality it was causing me a lot of stress. I was creating work that was being seen by friends and the world but I felt like I was getting nowhere in my career.
At the time, cooking and trying new recipes was a way for me to step away from my day-to-day responsibilities and relax. The kitchen became very much a happy place for me to experiment and try new ways of creating. After spending some time producing short videos for Instagram stories, I realized that what I really wanted was to shift from the food world and refocus on making something more to do with design and creativity. After about a week of thinking it over, I decided that I wanted to take the concept of satisfying your hunger and combine it with the passion for creating. And that is how I started Wellfed.